Product & service promotion is the most common form of marketing. Promotional activities can include advertising you can advertise your product, service or brand in newspapers, radio, television, magazines, outdoor signage & online. The goal of marketing is to stand out and be noticed. Good marketing keeps drawing your customers & attention to your products and services. Your clearly defined, well-packaged, competitively-priced products and services are the foundation of your marketing.
The newer you are in your market, the harder you have to work to attract and retain new customers. Many of your marketing activities will focus on communicating to customers the features and benefits of your products (i.e. compared to your competitors). Consider which promotional activities will best meet your marketing needs.