Launching a new product can be an exciting time for any company. Whether it is the first product the company has offered, or an addition to an already existing line, the enthusiasm and buzz in the air is contagious as dreams of instant success abound. When a company begins to prepare for launching a new product, there can be a tendency to sensationalize the product.
Marketing personnel, ambitious sales personnel and even company executives can set their stakes on the wonderful new product they have.
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